A business exists to serve the needs of its customers. To do this, you must know who your customers are and why they’re using your product.

It helps to have an understanding of human behaviour, human-centred design, and usability principles. Not all businesses can house the professionals who apply these areas of knowledge to the work the business is doing. That’s where we come in.

Exploratory Ventures

Exploratory Ventures partners with you so your organisation can create experiences that people love. Your digital products can provide a great user experience no matter the size of your team or stage of your business growth.

James Murphy

James applies systems thinking, insights from the behavioural sciences, and human-centred design practices to solve complex (nonlinear) problems. He believes deeply in the importance of a playful, flexible mind and has a range of interests about which he is constantly learning. One of his deepest fascinations is the creativity that results from thinking across disciplinary boundaries. He enjoys writing, and challenges himself regularly with a variety of physical activities: Brazilian Jiu-Jitsu, strength training, rock climbing, and hiking.

James also founded Hero Labs to create tools that help people achieve meaningful goals.

Additionally, he works at Synergy Health Ltd., a New Zealand company focused on creating real behaviour change with their innovative digital platform.